Monday, July 14, 2008

When You Say Bud...

Okay, I have to admit that I was one of the last kids on my block to become a beer snob, but it did, eventually, happen. As I grew older, my taste shifted from mainstream American Beers to Imported Canadian Lager to my home State of Vermont's smaller local micro-brews. Here in England- I've been moving further and further away from the main stream of American Beer production as I've found myself acquiring the taste for "the local ale"...yes, I even like it warm.

Still, the news that came this morning that All American Anheuser Busch, brewers of the Famous Budweiser Beer, would be falling under the domination of Europe's giant "InBev" came as a bit of blow to my American pride. (And, let's just stop for the moment and consider the irony of an American Icon with the thick, ethnic spelling: "Anheuser Busch" falling prey to European conglomerate with the soulless, faceless name: "InBev"- doesn't that just turn stereotypes on their heads?)

Budweiser is, after all, more than just a beer. As the AP article points out:

Few products are associated with America as much as Budweiser. Its Clydesdale horses are fixtures of Super Bowl ads, and even the label is red, white and blue, with an eagle swooping through the "A."

But Bud is more than a nation icon, it's a personal one as well. As a kid, I was fascinated by my Dad's ability to recite the logo on the Bud label (a sure fire bar bet winner.) I have to admit that I still love to hum the bud theme songs...and, on the evening of 9-11, when I really needed a drink and a moment to take in the enormity of what had happened...a Budweiser just seemed to be the only appropriate choice to make.

Take Care Bud, never thought I'd miss ya, but I will.

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